Tires On Site, based in Davie, Florida had made significant investments in their website and spent thousands of dollars on traditional marketing channels to launch a fledgling Mobile Tire retail business. The company had two sales channels, commercial vehicle customers and retail consumers who traditionally bough tires at local tire shops. Adam Silverman, Principal Partner, was convinced that their “We come to you!” Value proposition would resonate with buyers, if only those buyers could find them online. After finding little success with their existing web company, Adam approached us to help them monetize their Paid Search Marketing and generate leads. After carefully and critically analyzing their Paid Search campaigns, we realized their message was cluttered, oblique and poorly targeted. They were saying the same things to two completely different buying groups, and not presenting their unique value proposition effectively. So, we adjusted the messaging, separated the campaign into B2B and B2C categories, created a re-targeting campaign for previous website visitors, and relaunched their paid search campaigns. In the first 60 days, we tripled the number of web site visitors and helped Tires On Site to consecutive record sales month, which led them to increase their investment in Paid Search marketing.