Much of the work my team and I perform revolves around building new websites, or updating and refreshing existing websites for local businesses. I will share here some of the tips/rules we generally share with our clients for best results.

Whether building a new website, or updating/redesign an existing one always consider the following before beginning the development process:

Your Brand

Introducing your brand to the web is a big step. How is your brand perceived in your market vs your competitors? What differentiates your business from similar ones?


What is the purpose of your website? What do you want it to do? These answers help to determine technology stack, choice of plugins and overall functionality. Once functionality and purpose are determined, you can begin creating an architecture and design specifically for that purpose and function.


What color schemes, fonts and other design elements create brand continuity online and offline.
– Ease of use. Remember, your website is being built to attract and engage an online audience who will hopefully do business with you. Cut out unnecessary steps in navigation or functionality to ensure better UX

Mobile First

Google’s search algorithms are mobile first. So it goes without saying that you should have a mobile first design process knowing how you want your mobile design to look and optimizing the desktop look and feel from there.


Tracking What action do you want visitors to take? Knowing that answer will help you to determine what kind of tracking to implement


Data security and privacy are not buzz words anymore. Consider basic security measures measures like running on https: adding captchas to forms, and have a clearly visible privacy policy.


Consider installing a dynamic XML sitemap. A dynamic sitemap will keep your sitemap up to date without needing to do it manually.

Starting with these simple guidelines will help you to build a powerful, conversion friendly website that Google will actually like and index. All websites are not built the same, and all businesses don’t have the same goals. Avoid DIY templated websites if you own or operate a retail business that you expect to advertise to the public. In general, always consult with a professional webmaster and get several proposals before you start the process, so that you can gather the right information and select the best design team for your specific business or project.

Raphael Colon – Chief Webmaster
Acuitive Digital

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